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Listen "46.2-5: When Stories Sell"
Episode Synopsis
Kim, E. (Anna), Hofmann, V., Ratneshwar, S., & Thorson, E. (2024). Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction. Journal of Current Issues & Research in Advertising, 46(2), 240–258. https://doi.org/10.1080/10641734.2024.2377541
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