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Listen "46.2-4: Luxury Brands, Local Clicks"
Episode Synopsis
Huang, J., & Zhou, P. (2024). Causes and Effects of Social Media Engagement in Luxury Fashion Marketing: A Comparative Study Over the COVID Pandemic. Journal of Current Issues & Research in Advertising, 46(2), 224–239. https://doi.org/10.1080/10641734.2024.2377547
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