PARAMOUNT GLOBAL - Christian Kurz (SVP, Streaming Research/ Insights). How does streaming really work? Understanding business models; marketing challenges & opportunities; how to make inroads in the industry.

Insights, Marketing & Data: Secrets of Success from Industry Leaders
20/09/2022 42 min Temporada 1 Episodio 7
PARAMOUNT GLOBAL - Christian Kurz (SVP, Streaming Research/ Insights). How does streaming really work? Understanding business models; marketing challenges & opportunities; how to make inroads in the industry.

Listen "PARAMOUNT GLOBAL - Christian Kurz (SVP, Streaming Research/ Insights). How does streaming really work? Understanding business models; marketing challenges & opportunities; how to make inroads in the industry. "

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Episode Synopsis

Send us a textChristian  talks through how streaming business models work, how research and insights informs the process, his path into the industry and advice for agencies. Brought to you by Syno International  https://www.synoint.com/     For discounts on initial projects contact Jokke Nurminen at [email protected] In this episode we cover:Christian's difficulties with English How consumer insights inform streaming strategy at Paramount GlobalDifferences between TV and streaming KPIsDistribution business modelsSupporting ad salesRecent innovationsAdvice for young people coming into the industryAdvice for agenciesQuickfire roundAnd Christian's media recommendationEMILY MAITLIS:   McTAGGART LECTUREhttps://www.youtube.com/watch?v=ue3ouzsqpzEAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]

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