In Clear Focus: How Google Bought, Built, and Bullied Its Way to Advertising Dominance with Ari Paparo

In Clear Focus
09/09/2025 27 min Temporada 20 Episodio 8
In Clear Focus: How Google Bought, Built, and Bullied Its Way to Advertising Dominance with Ari Paparo

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Episode Synopsis

IN CLEAR FOCUS: Author and ad tech veteran Ari Paparo joins the podcast to discuss his new book, "Yield: How Google Bought, Built and Bullied Its Way to Advertising Dominance." Hear how Google became the center of the digital ad ecosystem by controlling the publisher ad server, ad exchange, and ad network. Ari also reveals how the company leveraged its power with secret initiatives like 'Project Bernanke' and what the ongoing antitrust trial and a potential breakup could mean for the industry.

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