In Clear Focus: The 10 Principles of Social Media Marketing with Jon-Stephen Stansel

In Clear Focus
02/12/2025 28 min Temporada 21 Episodio 7
In Clear Focus: The 10 Principles of Social Media Marketing with Jon-Stephen Stansel

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Episode Synopsis

IN CLEAR FOCUS: Jon-Stephen Stansel, the author of the Bigeye Book Club selection, "The 10 Principles of Social Media Marketing," explains why human judgment remains essential: "AI can do a lot, but it doesn't have taste." Jon also discusses timeless principles for effective social media, drawn from his work on franchises such as "The Lord of the Rings." Learn why social media is not a one-person job, how to create a consistent brand voice, and why there's no such thing as a boring brand.

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