In Clear Focus: Rocket Fuel for Startups with Amanda Patterson

In Clear Focus
28/10/2025 26 min Temporada 21 Episodio 2
In Clear Focus: Rocket Fuel for Startups with Amanda Patterson

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Episode Synopsis

IN CLEAR FOCUS: Guest Amanda Patterson, founder of Rocket Fuel Labs, discusses the rise of fractional CMOs and shares practical tips on developing effective marketing for startups and scaleups. Drawing from her experience scaling MINDBODY from $30M to $200M, Amanda details a data-driven "bottoms-up" plan for efficient growth. She explains why "brand builds demand," the underrated power of customer journey mapping, and how to de-risk marketing spend for quick wins in a high-stakes environment.

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