In Clear Focus: Tech-Enabled Hospitality with Jessica Gillingham

In Clear Focus
11/11/2025 30 min Temporada 21 Episodio 4
In Clear Focus: Tech-Enabled Hospitality with Jessica Gillingham

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Episode Synopsis

IN CLEAR FOCUS: Jessica Gillingham, author of "Tech-Enabled Hospitality," explores how tech is reshaping hospitality marketing and the guest journey. She discusses the challenge of marketing to digital natives who expect a seamless journey from search to booking. Jessica explains how data silos and reliance on OTAs prevent true personalization and building direct guest relationships. Learn how marketers can create loyalty beyond points and shift from per-night transactions to customer LTV.

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