In Clear Focus: Brand Authenticity in the Age of AI with Nick Usborne

In Clear Focus
21/10/2025 30 min Temporada 21 Episodio 1
In Clear Focus: Brand Authenticity in the Age of AI with Nick Usborne

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Episode Synopsis

IN CLEAR FOCUS: Veteran copywriter Nick Usborne explains how to combat "brand drift" with a story-first, AI-powered content strategy. Nick introduces his Story Aligned framework, arguing that a brand's unique story is its only defensible moat against the "sameness trap." He reveals why marketers must lead with story when prompting AI. Learn how to use structured prompts to scale content while preserving the human touch and authentic brand communication that builds lasting trust.

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