Jodie Hopperton leads INMA's Product & Tech initiative and shares her career journey and experience of working in corporate and startup environments. Drawing on her experience, we discuss how larger businesses could learn from the agility of startups and the importance of clear, articulable goals to ensure team alignment. She also highlights the importance and need for modular, nimble tech stacks in legacy organizations to adapt rapidly to changing demands, as legacy systems can hinder growth in large organizations. We also touch on the growing focus on AI's impact on consumer behavior and content personalization where platforms like Apple are creating tools that could disrupt advertising revenues.

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