Stig Ørskov, CEO of JP/Politiken Media Group, joins the conversation to discuss the significant shifts in the media industry and how the AI revolution is different by allowing publishers to play a proactive role and sit down at the negotiation table. We touch on the importance of establishing direct relationships with readers, how the main challenge today lies in reaching the audience, and how subscriptions will continue to be the main source of revenue for publishers.Stig also shares JP's experience with producing niche content and creating verticals for different industries and observes the success and efficiency of audio as the new favorite medium for news consumption.

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