Having worked at nearly every major media house in Denmark,Pernille Holbøll, Group Senior Director atBetter Collective, shares her journey from editorial leadership in traditional media to the more commercial side of an international digital company. In this episode, we explore the balance between editorial integrity and business strategy, the evolving revenue models in digital media, and the gap between content creation and monetization.Pernille also discusses strategies at Better Collective to stay ahead in a rapidly changing industry, key lessons from the past and how they prepare for the future.

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