We’re joined by Alan Hunter and Michael Brunt, co-founders of HBM Advisory, to explore sustainable revenue models and address the commercial challenges confronting today’s media outlets. With the continuous changes in the media industry, from print to digital to search algorithmic changes and traffic decline, it has become essential for publishers to diversify their revenue streams. Alan and Michael emphasize that the most successful publishers focus on their readers, trying to find new ways to better serve them and lock them in, rather than focusing on managing decline.Key takeaway: Don't mourn on how thing used to be, don't focus on decline, instead focus on reader needs and benefits.

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