Episode Synopsis "How To Capitalize On The Mobile Tipping Point"

During the holiday season, 66% of online traffic and 48% of orders came from mobile devices. And in 2019, mobile will only play a more paramount role in the shopping journey, according to Rob Garf, VP of Industry Strategy and Insights at Salesforce. Augmented by AI-powered recommendations, voice search and in-store clienteling, mobile has officially reached a tipping point. Are you ready to get your share of sales?Follow Rob and Salesforce on Twitter:@RetailRobGarf@SalesforceSee all Salesforce holiday research and insights:Holiday Shopping ReportHoliday Insights Hub

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More episodes of the podcast Holiday Insights Series by Retail TouchPoints

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• Using Mobile To Drive Holiday Store Traffic
• How Will Shopping Events Impact Holiday Discounting Strategies?
• Forrester’s Sucharita Kodali Dissects New Retail Risks & Realities
• How To Capitalize On The Mobile Tipping Point
• Are Retailers Finally Getting Holiday Experience Right?
• What The Experience Economy Means For Retail
• Is Your Store The Next Museum Of Ice Cream?​