Episode Synopsis "Using Mobile To Drive Holiday Store Traffic"

Smartphones are consumers’ most personal devices. They’re always within arm’s reach — that is, if they’re not already in their hands. Retailers can harness the power of these devices with highly relevant messaging and timely offers, delivered through mobile advertising. During this episode of the Holiday Insights Series, Benoit Grouchko, Co-Founder and CEO of Teemo, shares how retailers can bridge the digital and physical gap successfully, and A/B test throughout the season to maximize marketing results. Follow Teemo on Twitter: @Teemo_World 

Listen "Using Mobile To Drive Holiday Store Traffic"

More episodes of the podcast Holiday Insights Series by Retail TouchPoints

• Pinpointing The Site Performance Problem
• Holiday Outlook Update: Investigating The Impact Of Tariffs And Recession Threats
• Using Mobile To Drive Holiday Store Traffic
• How Will Shopping Events Impact Holiday Discounting Strategies?
• Forrester’s Sucharita Kodali Dissects New Retail Risks & Realities
• How To Capitalize On The Mobile Tipping Point
• Are Retailers Finally Getting Holiday Experience Right?
• What The Experience Economy Means For Retail
• Is Your Store The Next Museum Of Ice Cream?​