Episode Synopsis "Ep. 18: MLB bumps NFL out among major U.S. sports for best fan loyalty"

Brand Keys president Robert Passikoff discusses his New York firm's 25th annual Sports Fan Loyalty Index survey, showing MLB has bounced NFL out of top spot. Plus, more on Mariners fan loyalty and a chat with Sounders goalkeeper Stefan Frei abput the business of winning championships

Listen "Ep. 18: MLB bumps NFL out among major U.S. sports for best fan loyalty"

More episodes of the podcast Hard Count with Geoff Baker

• Ep. 20: A deeper look at why ESPN just slashed 100 on-air personalities and writers from its roster
• Ep. 19: Comparing the city of Seattle's arena plans
• Ep. 18: MLB bumps NFL out among major U.S. sports for best fan loyalty