In this episode of Growth Digger, host Taran sits down with digital strategist Philippa Gamse, who has over 20 years of experience helping businesses uncover untapped potential in their websites. Philippa shares how businesses can use web analytics to identify leaks, improve conversions, and optimize their digital presence for sustained growth.Key topics discussed: ✅ The importance of web analytics in understanding customer behavior ✅ Identifying leaks that lead to lost revenue and how to fix them ✅ Case studies of businesses that transformed their growth through data insights ✅ The role of AI in analytics and how businesses can adapt to changing search trends ✅ Practical steps to optimize website performance and enhance user experienceWhether you’re a small business owner, a marketing professional, or an entrepreneur looking to optimize your website for better conversions, this episode provides actionable insights.📌 Guest: Philippa Gamse – Digital Strategist & Web Analytics Expert 📌 Host: Taran

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