The AI Shift in Salesforce Marketing Cloud

08/07/2025 7 min Temporada 3 Episodio 5
The AI Shift in Salesforce Marketing Cloud

Listen "The AI Shift in Salesforce Marketing Cloud"

Episode Synopsis

In this episode of Growth Digger, Taran Nandha (CEO, Growth Natives) and Tushar Misri (Practice Head – Salesforce) explore how AI is transforming customer engagement through Salesforce Marketing Cloud—and why this shift is a must-watch for every modern marketer.Gone are the days of one-size-fits-all campaigns. From predictive email engagement to AI-personalized journeys and smart content automation, Taran and Tushar break down:✅ What Salesforce’s Einstein AI really does for marketers✅ How features like Engagement Scoring & Send Time Optimization boost results ✅ Why dynamic content and responsive journeys are driving stronger ROI ✅ Real-world wins: higher CTRs, reduced churn, and faster conversions ✅ A practical 8-step roadmap to integrate AI into your marketing stack ✅ Key watch-outs: messy data, compliance, and over-automation📊 Whether you're a CMO, marketer, or brand builder—this episode will help you rethink how AI can scale real customer connections (not just campaigns).🎧 Tune in now for insights, examples, and actionable tips on leveling up with AI-powered marketing.