ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Trust and Transformation in Women’s Supplements with Alex Taylor & Tori Thain Gioia"
Episode Synopsis
In this episode of Gooder, host Diana Fryc welcomes guests Tori Thain Gioia and Alex Taylor, the co-founders and co-CEOs of Perelel, a company specializing in doctor-approved nutritional supplements for women in their reproductive stage. Tori was inspired to initiate Perelel following her daughter's birth with a cleft lip, an event which led her to understand the link between this condition and nutrition. Driven by the absence of trustworthy nutritional guidance for expectant mothers, Tori, along with her team, strives to provide reliable information and quality products to enhance women's health. Diana engages in a conversation with Tori about the complexities of the supplement industry and the critical role of earning customer trust.QUOTES:Embracing a holistic perspective, we shape our products and content based on insights from diverse experts – maternal fetal medicine specialists, naturopaths, reproductive psychiatrists, and nutritionists – to meet the diverse needs of women - Alex TaylorWhat truly inspires us each day is the mission to foster a world where women are healthier, well-supported, and where moms and babies thrive with happiness and wellness" - Tori Thain Gioia"Taking a sophisticated approach to supplementation can help fill the gaps and bring balance where it is needed." - Diana FrycToday's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS:Addressing challenges for women balancing career and reproductionUrgent need for better research, advocacy, and doctor-approved productsDissatisfaction with current products for millennial momsDiscovering link between pregnancy nutrition and cleft lipLack of reliable information on nutrition during pregnancyImportance of doctor-developed vitamin routinesFocus on quality and dosage in supplementsValidation from Top OB and maternal fetal medicine expertsThe Essence of Trust: Perelel’s Core MissionABOUT THE GUEST:Alex Taylor & Tori Thain GioiaCEO/Founder of PerelelLinkedin: https://www.linkedin.com/company/perelel/Website:https://perelelhealth.com/CHAPTERS:00:00 | Introduction02:28 | Unveiling the Inspiration behind Perelel05:25 | Frustration to Inspiration: Building a Better Path for Millennial Moms09:41 | OB validates need for new maternal product line13:36 | Empowering Women through Skill and Purpose15:43 | Entrepreneurs Face Challenges in Supplement Industry Expansion19:35 | Reshaping Medical Knowledge for Equality20:08 | Supporting women's health during peak years25:56 | The Impact of Built-in Brand Credibility at Perelel29:18 | Emphasizing Brand Reliability Over Celebrity Influence33:11 | Mission-Driven Brands Advocating for Women Leaders34:04 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/
In God we trust