In this episode of Gooder, host Diana Fryc talks to Jennifer Ross, co-founder and co-CEO of Swoon, a line of zero sugar lemonades and teas. Jennifer shares how their company pivoted during the pandemic to create a new product line and the challenges and successes they faced while expanding distribution. She discusses the importance of providing healthier drink options and the impact it can have on people's health. The episode also delves into their collaboration with the iconic brand Barbie and the lessons they learned. Jennifer offers tactical advice on listening to customers and being open to feedback, which led to the creation of Swoon Syrup, a monk fruit-based simple syrup that is 200 times sweeter than sugar but without any glycemic impact. This conversation explores the complex process of creating a health-focused business and the importance of adapting to different ways of working.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"Our aim was to craft a beverage that wasn't just for diets or diabetics, but rather a delightful, natural, and sugar-free option that everyone could enjoy. -”Jennifer Ross"Prioritize listening to your customers and fearlessly make adjustments to exceed their expectations-”Jennifer Ross“We overcame challenges and reaped the rewards. Looking back, those obstacles were the catalyst for our successful product line."- Jennifer RossKEY TAKEAWAYS:Pandemic Pivot: Swoon's Drink AdaptationCrafting Healthier Beverage OptionsEnhancing Lives through Healthier DrinksEmpowering Partnership: Swoon x Barbie CollaborationSwoon's Customer-Driven GrowthSwoon Syrup and the Power of Monk FruitLessons from Corporate CollaborationsCrafting the Iconic Barbie BrandABOUT THE GUEST:Jennifer RossCo-Founder of SwoonLinkedin: https://www.linkedin.com/in/jenniferfross/Website: https://www.tasteswoon.com/CHAPTERS:00:00 | Introduction03:39 | A Personal Need Turned Health Revolution07:14 | Crafting Monk Fruit Syrup from a Mojito Inspiration09:11 | Home Formulations to Retail Success10:40 | Swoon's Flavorful Twist on Zero-Sugar Drinks12:42 | Empowering Women Beyond Appearance14:27 | Unique Experience Working with Barbie and Mattel16:10 | Barbie Collaboration: Amplifying Swoon's Impact18:59 | Customer-Centric Approach: Power of Feedback23:26 | Pivoting to Refreshing Lemonades and Iced Teas25:16 | From Pinch Me Moments to Nationwide Recognition26:59 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/

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