In this episode of Gooder, host Diana Fryc is joined by Haley Weidenbaum, CEO and co-founder of Everhem, Haley's passion for interior design started as a childhood hobby, and has since blossomed into a full-fledged mission to create homes that make people happy. With a keen eye for impeccable design, a bootstrapping mentality, and a charming positivity, Haley effortlessly infuses California cool with worldly accents.She values modern functionality while appreciating the styles of the past. Join us as Haley shares her approach to making clients happy, one exquisite design project at a time. Let's dive in!Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"Research and development before launch is crucial. It can make a significant difference in your journey." - Haley WeidenbaumOur goal is to blend functionality and design, creating window treatments that embody both aspects." - Haley Weidenbaum"Stay away from trends, especially when making significant investments. Opt for choices that will stand the test of time- Haley WeidenbaumKEY TAKEAWAYS:Revolutionizing Window Treatments: Functionality and Design FocusAdapting and Thriving in Business Despite Adversity.Seamless Installations and Personalized Design TipsEverhem's Holistic Design ApproachWork-Life Balance and CelebrationEntrepreneurship Lessons: Trials, Errors, and Positive FeedbackExpanding Reach, Enhancing User ExperienceMarketing Goals and Enhancing Customer Engagement.Timeless Approach to Designing Window Treatments.ABOUT THE GUEST:Haley WhedenbaumCEO & CO Founder of EverhemLinkedin: https://www.linkedin.com/in/haley-weidenbaum-85974b12/Website: https://www.everhem.com/CHAPTERS:00:27 | Introduction03:56 | Revolutionizing Window Treatments: Bridging Design and Tradition08:22 | Building a Design Business: The Power of Collaboration10:26 | Passion to Bliss: A Couple's Journey of Discovery13:02 | Crafting a Vision: From Branding to Building Everhem14:24 | Navigating with Adaptation and Communication17:11 | Embracing Parenthood and Entrepreneurship19:19 | Confidence & Perfection: Elevating Window Treatments Aesthetics23:02 | Everhem's Hospitality-Inspired Customer Experience28:35 | Streamlining Fabric Choices for Window Treatments33:15 | Maximizing Individual Talents in a Partnership37:28 | From Research to Resilience: Lessons in Entrepreneurship41:35 | Expanding the Brand: Enhancing Websites and Growing Reach43:21 | Empowering Women in Design: Elevating Sisters and Industry Peers46:13 | OutroThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/

Ver todos los episodios