In the fast-paced world of fintech, where innovation is constant and competition fierce, effective communication is paramount. In this episode, brand storyteller, Mark Binnersley delves into the nuances of crafting content that truly resonates with your target audience. Here’s a short summary of what we covered:Lay the foundations before you writeConsistency builds authorityDon’t “we” all over your copyPlay the long gameDefine your objective before writingKeep your writing clear and accessibleAvoid the fintech buzzword trapUse storytelling to build trust and engagementDon’t let perfection slow you downAI: A useful tool, not a replacementBy implementing these strategies, fintech companies can create content that not only informs but also builds trust and drives action. Catch the episode now!Useful links:Connect with Mark Binnersley on Linkedin: https://www.linkedin.com/in/markbinnersley/Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/

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