In the ever-evolving world of fintech, standing out is no small task — and sometimes that means a rebrand.In this episode, Katie Hayes, Head of Marketing at Ozone API, shares her experience of leading rebrands for both challenger startups and established organisations navigating change.Here’s a short summary of what we covered:Why larger brands rebrand to refresh, while startups rebrand to cut throughThe importance of running a brand audit before touching designHow to keep stakeholders aligned (and avoid too many cooks)Why a rebrand is a business strategy, not just a logo updateWhat to prioritise for launch — from your website to internal excitementHow to measure if your new messaging is actually landingPacked with practical advice and real-world lessons, this conversation is a must-listen for anyone planning or considering a rebrand.Catch it now!Useful links:Connect with Katie Hayes on Linkedin: https://www.linkedin.com/in/katiejayhayes/Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/

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