What does it really take to scale a fintech brand in today’s crowded market?In this episode, I’m joined by Shameer Sachdev (founder and MD of Growth Gorilla) to explore the strategies that actually drive growth. Whether you're B2C, B2B or somewhere in between, this one’s packed with insight.We cover:When to get started with growth marketingWhat good influencer marketing looks likeCommon influencer mistakes and how to avoid themInfluencer marketing as modern TVWhat to look for in an influencerCommon missed opportunities with paid mediaThe metrics that count with paid mediaDiagnosing the issue with under-performing adsOne thing not to do with your paid media spendHow to do growth marketing as a B2BThree tips for starting a marketing function from scratchIf you’re building brand and pipeline in fintech, this is a must-listen.Useful links:Connect with Shameer Sachdev on Linkedin: https://www.linkedin.com/in/shameersachdev/Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/

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