Discover practical insights from fintech marketing leader Mark Cousins on building a smarter B2B function — from brand building to AI strategy and cutting through the noise.With extensive experience leading high-performing marketing functions at multiple companies including Marqeta, Mark shares with Sally practical wisdom for marketing leaders at every stage.The conversation includes:The state of B2B marketingMarketing as an experiments labCareer advice for fintech marketersFounding principles for building a marketing function from scratchThe real impact of AI on marketingBrand building is actually the short gameDefining brand and how to build real connectionWhat is thought leadership - really?How to prove ROI and track what really mattersWhether you’re building a marketing team from scratch or rethinking the way your current one operates, this conversation with Mark Cousins is packed with insights that go deeper than the usual talking points.Useful links:Connect with Mark Cousins on Linkedin: https://www.linkedin.com/in/markcousins/Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/

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