In this episode of Funnel This, Sally Baker talks to Tricia Rogers about Fame, Feeling, and Fluency: a practical, scalable framework for B2B marketing that balances brand-building with pipeline delivery.Tricia explains why B2B brands can’t afford to pick between brand and demand, how to build trust and recognition across complex buying cycles, and where to start — and scale — if you’re a start-up or an enterprise.This is a roadmap for making your brand more memorable, more human, and more seamless across every touchpoint, and for making growth marketing work harder as a result.Useful links:Connect with Tricia Rogers on Linkedin: https://www.linkedin.com/in/tricia-rogers/Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/

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