Design isn’t just about looking good, it needs to inspire action. And if it doesn’t, then it’s not doing its job.For fintech marketers, design can be particularly challenging, as you often have to balance complex information with visually engaging elements that are easy for your audience to understand and act upon.In this episode, Sally, Ben, and Andy explore a few key principles so you can design content that grabs attention, communicates clearly, and drives the action you want.Here’s what you can expect:The biggest mistakes in content designThe power of hierarchyGetting accessibility rightConsistency mattersThe secret to maximising contentTailoring content for better engagementDesign priorities for startupsBenefits of outsourcingWhether you're building brand awareness or trying to drive conversions, strong design plays a huge role in how your content performs. This episode is filled with tips on just how to do it.Useful links:Connect with Ben Baker on Linkedin: https://www.linkedin.com/in/benjohnbaker/Connect with Andy Goring on Linkedin: https://www.linkedin.com/in/andy-goring-a914b9140/Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/

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