Bruno Bilardo, VP of Sales at US Media, shares his extensive experience leading sales teams across Latin America and North America with insights on cultural adaptation and effective leadership techniques. His approach focuses on understanding individual team members, building trust through transparency, and fostering collaboration rather than unhealthy competition.Highlights: Recognizing cultural nuances is crucial when managing international teamsLatin American business culture, building personal relationships precedes business discussionsHands-on leadership establishes credibility Getting to know team members personally helps identify their strengths, weaknesses, and motivationsMental safety and transparency create stronger team performanceCollaboration should be prioritized Old-school pressure tactics damage performance and lead to poor business decisionsListen to Elements of Culture podcast for more conversations exploring the DNA of thriving organizations.Join us weekly as we dig into the real stories behind work culture transformation. Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.

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