Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this game-changing episode, Sasha sits down with Steve Chapman, the founder building a $100 million brand in public with Hiro electrolytes. Steve breaks down his entire playbook from scaling his previous company Shine to $60M+ in sales, to now building Hiro with 50% month-on-month growth and targeting their first million-dollar month. This episode is packed with actionable insights for founders ready to scale, including: • How to leverage brand building over product optimization for explosive growth • The ambassador-investor model that's driving authentic partnerships • Why building in public accelerates growth and attracts top talent • Strategic approaches to international expansion (US market entry) • The psychology behind subscription models and customer retention Steve also shares his controversial take on Australia's tall poppy syndrome and how entrepreneurs can break through cultural barriers to build world-class businesses.---------------------------------Connect with Sasha (Host): Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/ Linkedin: https://www.linkedin.com/in/sashakarabut/Connect with Steve Chapman (Guest): Instagram: https://www.instagram.com/stevechapman_/ Website: https://www.stevechapman.co---------------------------------TIMESTAMPS:0:00 - Intro 1:03 - Building a $100M Brand in Public 3:46 - The Pressure of Public Goals 7:30 - From Shine to Hiro: Key Lessons 12:28 - Brand vs Product: The $100K Investment 16:13 - Consumer-Centric vs Elite Athlete Positioning 22:12 - Go-to-Market Strategy: Dehydrated Anonymous 26:18 - The Ambassador-Investor Partnership Model 30:56 - Getting Credibility for Partnership Deals 34:38 - The 16 Touch Points Rule 39:09 - 1500% Growth: What's Driving Success 43:36 - Live Events and Community Building 47:30 - Speed Wins Wars: Company Culture 51:22 - US Market Expansion Strategy 54:30 - The Water Bottle iPhone Moment 57:46 - DTC vs Retail: Lessons Learned 1:02:15 - Customer Service and Founder Involvement 1:06:45 - What Drives Steve's Mission 1:12:30 - Key Lessons for New Founders 1:16:20 - Final Advice About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowthReady to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

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