Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/scheduleIn this game-changing episode, co-hosts Sasha and Hamen dive deep into the biggest challenge facing e-commerce brands: achieving consistent profitability. Fresh from Alex Hormozi's exclusive workshop in Vegas, Sasha shares powerful insights on why profit is an "unnatural result" and the exact strategies needed to force profitability in your business.This episode is packed with actionable strategies for founders ready to stop leaving money on the table. Sasha and Hamen break down:• The theory of constraints and how to identify your business bottlenecks• Why most e-commerce sellers focus on the wrong metrics• The exact sequence of problems to solve from $0 to 8-figures• Alex Hormozi's "Two Stakes Theory" for maximizing customer lifetime value• How to sell at the moment of highest customer deprivationIf you're struggling with inconsistent cash flow or wondering why your business isn't naturally profitable, this episode will transform how you think about scaling your e-commerce brand.--------------------------------------------------Connect with Sasha (Host):Instagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/Linkedin: https://www.linkedin.com/in/sashakarabut/-------------------------------------------------TIMESTAMPS:0:00 - Intro & Alex Hormozi Workshop Insights2:29 - Why Profit is an "Unnatural Result"4:27 - Theory of Constraints: Supply vs Demand7:29 - The Tree Analogy: Why Businesses Consume Everything9:09 - Main Pain Point: Getting Profitable Sales10:34 - Two Types of Business Constraints12:47 - Capital Allocator vs Operational Manager14:21 - Business Growth Sequence: Product → Audience → People16:46 - Why You Must Never Skip Previous Activities18:08 - Charlie Munger's Inversion Strategy19:03 - How to Destroy Profit (And Avoid It)20:28 - The Resource Allocation Game22:08 - Pre-Order Business Model Strategy25:31 - Customer-Funded Business Benefits27:32 - Learning From the Right People at Right Level30:10 - Personal Development = Business Development32:17 - Focus on What You Avoid Most37:09 - Why Businesses Plateau39:29 - Wrong Order Example: Corporate Governance Before Product41:08 - Alex Hormozi's Two Stakes Theory42:38 - Selling at Moment of Highest Deprivation44:28 - Restaurant Waiter Strategy Applied to E-commerce46:04 - Key Implementation Takeaways47:41 - Final Thoughts & Next StepsAbout Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

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