Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha sits down with Priscilla Hajiantoni, founder of the multi-million-dollar skincare brand Bangn Body, to uncover the raw truth behind building an 8-figure ecommerce empire from scratch. Priscilla shares her jaw-dropping journey of risking her entire $100,000 house deposit, losing $80,000 to a failed supplier, and still having the grit to start over—ultimately building a brand that now sells one bottle every second.You’ll learn:• How to make the ultimate bet on yourself when everything’s on the line• The real cost of entrepreneurship (spoiler: it’s not piña coladas on the beach)• How to build evangelical customers with a community-first approach• Scaling from 100 to 2,000 orders overnight after unexpected press coverage• Critical mistakes founders make when hiring agencies vs. going in-house• Why gifting your entire first batch can be the smartest marketing move• How to bounce back stronger after losing your entire team------------------------------------------------Connect with Sasha (Host):Instagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/Connect with Priscilla Hajiantoni (Guest):Instagram: https://www.instagram.com/priscillahajiantoni/Bangn Body: https://www.bangnbody.com/------------------------------------------------TIMESTAMPS:0:00 - Intro1:03 - From House Deposit to Business Investment2:38 - The $80,000 Supplier Disaster5:58 - Never Settling for “Good Enough”8:18 - The Mindset That Drives Success12:28 - Getting Feedback from Real Customers16:13 - The Reality of Entrepreneurship20:32 - Daily Mail Explosion: 100 to 2,000 Orders25:16 - The Power of Strategic Gifting28:29 - Building Community Before Product32:50 - Overcoming Camera Fear36:45 - Agency Disasters and Hard Lessons42:12 - Going from 10 Staff Back to 246:18 - The 6-Month Grind at $8M Revenue50:24 - Rebuilding Trust in Hiring52:30 - Future Vision and International ExpansionAbout eCom Capital Podcast:eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #skincare #businessgrowth #bangnbodyReady to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

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