Schedule a Call here to build and Scale your Ecommerce Brand →  https://www.ecomcapital.com/demo/schedule From Chronic Illness to 8-Figure Empire: Caleb Marshall, founder of Tropeaka, built one of Australia's fastest-growing supplement brands after doctors couldn't diagnose his mysterious illness. Starting as a tennis coach with zero business experience, he bootstrapped from his apartment to 70+ countries and major retail dominance. In this episode, he reveals his contrarian approach to staying the bottleneck, building in-house manufacturing, and why being "too conservative" actually scaled his business faster than venture-backed competitors------------------------------------------------Connect with Caleb Marshall (Guest):Instagram: https://www.instagram.com/calashall/ Linkedin: https://www.linkedin.com/in/calebmarshall Connect with Sasha (Host):Instagram:  https://www.instagram.com/sasha_karabut/Facebook:  https://www.facebook.com/The.Real.Sasha.Karabut/Linkedin:  https://www.linkedin.com/in/sashakarabut/------------------------------------------------TIMESTAMPS:00:00 - Intro00:15 - Caleb’s Origin story: Chronic Illness to Business Idea04:30 - Starting a Supplement Brand - Tropeaka08:00 - Challenges with running a Supplement Brand19:20 - How to Delegate? 21:47 - Planning, Timeline - How far does he plan?24:35 - Pivoting When COVID almost Killed Their Ecom Dominance26:48 - Going Retail 28:08 - Things to have in place Before Scaling 32:42 - What he would have done differently ?36:13 - Testing for Product Market Fit37:50 - Product Quality vs Competition in Supplement Industry42:43 - The Health Food Aisle Problem49:33 - 5 Rules to Improve Your health 54:30 - Hardest Skills to Learn as a FounderAbout Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowthReady to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

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