In this episode of 'Don't At Me', Sophie discusses the challenges and insights of being a female founder in the tech industry with Bridget Gale, the co founder of Hello Darling, a new age dating app where you FRIEND swipes for you. They explore the dynamics of gender in business, the innovative concept behind the dating app Hello Darling, and the marketing strategies employed to engage users. The conversation also delves into the importance of user feedback, the unique demographics of their user base, and the significance of maintaining healthy co-founder relationships while navigating the fundraising landscape.   In this conversation, the speakers delve into the challenges and triumphs of balancing parenting with running a business. They discuss a significant collaboration with EmRata that boosted brand awareness, the importance of mental health and therapy in navigating motherhood, and the insights gained from the dating world.   This is a must listen: Hello Darling: https://www.instagram.com/myhellodarling/?hl=en Bridget Gale: https://www.instagram.com/bridgettegale_/?hl=en Sophie Hood: https://www.instagram.com/sophiehood1/   Chapters 00:00 Introduction to the Podcast 03:07 Navigating Gender Dynamics in Tech 06:06 The Concept Behind Hello Darling 08:48 Challenges of Transitioning Industries 12:02 Marketing Strategies for a New App 14:56 User Feedback and App Development 18:01 Understanding User Demographics 20:55 The Importance of Co-Founder Relationships 24:06 Raising Funds and Overcoming Doubts 29:52 The Unicorn Dad: Parenting and Business Balance 32:02 Collaborating with EmRata: A Game Changer 34:49 Navigating Motherhood: Mental Health and Business 38:50 Therapy and Mindset: A Journey to Balance 40:56 The Dating App Landscape: Insights and Experiences 44:07 Building a Brand: Marketing Strategies and Partnerships 53:49 Resilience in Business: Lessons Learned

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