This week we have serial entrepreneur and Australia's most recongisable woman in business, Janine Allis, the founder of Boost Juice and more recently Yo-Chi. You may remember Janine from OG Australian Shark Tank, Celebrity Survivor, Food Stars with Gordon Ramsay amongst many other TV & social appearances.  In this engaging conversation, Janine Allis shares her insights on navigating online criticism, the importance of a positive mindset, and her journey with Yo-chi and Boost Juice. She discusses the significance of community in business, the role of staff culture, and the innovative marketing strategies that have contributed to Yochi's resurgence.  The discussion also covers effective marketing strategies and the importance of building a strong brand identity, particularly in competitive markets.  She is a wealth of knowlege and we are so glad she spent the time with us to impart some truth bombs we really needed to hear as we are both growing our businesses.  Chapters 03:04 Navigating Online Criticism 06:00 Business Ventures and Mentorship 08:59 The Rise of Yochi 12:01 Creating a Community Experience 15:06 Staffing and Company Culture 17:49 TikTok Strategy and Viral Marketing 20:54 Winging It and Embracing Opportunities 23:49 Growth and Future of Yochi 27:33 Maintaining Authenticity in Growth 30:42 Insights from Shark Tank Experiences 33:41 Understanding Business Failures 35:30 Navigating Economic Challenges 39:03 Building a Strong Brand Identity 42:44 Effective Marketing Strategies for Growth 49:16 Navigating Sensitivity and Resilience 51:47 Balancing Personal Challenges with Business Growth 53:49 Embracing Problem-Solving as a Strength 56:26 The Importance of Friendships and Boundaries 01:01:08 Honesty in Leadership and Feedback 01:02:54 Creative Marketing Strategies for Product-Based Businesses If you want to keep up to date with us, our socials are:  Sophie Hood - https://www.instagram.com/sophiehood1/?hl=en Belle Maartensz - https://www.instagram.com/bellemaartensz/?hl=en

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