This exciting podcast episode dives into the world of Katelin & Ella, the co founders of Australia's first membership based skin clinic. We discuss their journey as female entrepreneurs, the challenges of navigating social media criticism, and the innovative business model they created to make skincare more accessible. The conversation delves into their funding journey, the importance of customer feedback in their rebranding efforts, and the strategic changes they are implementing to enhance their services and customer experience.  We discuss the importance of complementary skill sets, and the dynamics of maintaining a friendship while running a business whilst maintaining boundaries.  We also speak to their new venture, Skimchi, their OWN skincare line which focuses on mixing Korean & Western skin methodologies.   Chapters 00:00 Introduction 03:00 Navigating Social Media Criticism 05:46 The Birth of Fayshell: A New Business Model 11:57 Funding and Pitching the Idea 17:49 Rebranding and Customer Feedback 24:10 Implementing Changes and Future Plans 26:23 Navigating Pressure and Decision-Making as Co-Founders 29:10 Complementary Skill Sets and Co-Founder Dynamics 30:53 Establishing Boundaries in Work and Friendship 32:39 Innovative Marketing Strategies for Growth 42:34 Launching a New Skincare Brand: Skimchi   More information: Fayshell: https://www.instagram.com/fayshell.au/?hl=en Sophie Hood: https://www.instagram.com/sophiehood1/ Belle Maartensz: https://www.instagram.com/bellemaartensz/?hl=en

Ver todos los episodios