In this episode of Don't At Me, Sophie sits down with Talitha Cummins, founder of The Cut Jewellery, to talk about redefining luxury through lab-grown diamonds. Talitha shares her journey from journalism to entrepreneurship, opening up about motherhood, addiction recovery, and the power of self-belief. Together, they explore personal branding, mentorship, and what it takes to build a meaningful business in a changing world.   Chapters 00:00 Don't @ Me Moment 02:33 Navigating Social Media Feedback 04:40 Transitioning from Journalism to Jewelry 06:35 The Rise of Lab-Grown Diamonds 09:48 Shifting Perceptions of Luxury 12:52 Building a Personal Brand 15:13 Balancing Business and Personal Life 18:05 Trends in the Engagement Ring Market 20:27 The Importance of Mentorship 22:42 Starting a Business Later in Life 25:41 Overcoming Addiction and Finding Purpose 29:22 Balancing Motherhood and Business 32:44 The Challenges of Growing a Business 36:18 Navigating Social Media and Personal Branding 40:20 Sustainable Growth and Quality Control 45:49 Mentorship and Self-Belief    

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