Summary In this episode, the founder of Maison Essentiele, Liv Keonnecke, shares her journey building a fashion business within the Australian retail environment. We discuss the evolution of the brand from a sleepwear focus to a direct-to-consumer model, emphasizing the importance of community engagement and customer interactions. We delve into various elements of the fashion industry, focusing on seasonal collections, influencer partnerships, sales strategies, sustainability, and the journey of starting and scaling a business.   We LOVED having Liv on and think there are so many tangible take aways from this episode, particularly if you are interested in the behind the scenes of scaling a brand.   Chapters 00:00 Introduction to Maison Essentiele 03:02 Customer Interactions and Challenges 05:56The Evolution of Maison Essential 11:53 Building a Direct-to-Consumer Brand 19:04 Community Engagement and Brand Awareness 23:51 Retail Store Dynamics and Seasonality 27:36 Seasonal Collections and Strategic Drops 30:27 Influencer Partnerships and Gifting Strategies 31:45 Sales, Discounts, and Consumer Behavior 35:18 Sustainability in Fashion: A Double-Edged Sword 39:49 Starting a Business: Financial Insights and Resourcefulness 45:01 Retail Experience: Feedback and Adaptation 51:05 Future Goals: Expansion and Community Engagement   As always - please follow us on: Sophie Hood: https://www.instagram.com/sophiehood1/?hl=en Belle Maartensz: https://www.instagram.com/bellemaartensz/?hl=en Liv Keonnecke: https://www.instagram.com/livkoennecke/

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