Ep. 14 - The Modern B2B Persona - What Is It and How to Construct Your GTM | ChatFunnel RevTech 2022 Speaking Session

Demand Gen Made Simple
26/07/2022 10 min Temporada 1 Episodio 13

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Episode Synopsis

If you're in marketing, you've probably created a buyer persona at least once in your lifetime. In this episode, Janelle Amos joined ChatFunnels during their RevTech 2022 Summit to discuss what the modern B2B persona is, how it's different than the traditional marketing persona, and 3 key recommendations for marketing to the modern B2B persona. 

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