Turning Digital Noise into Powerful CX Insights - Seana Siekman on Social Listening

CX-WISE By Sprinklr
09/07/2025 22 min Temporada 1 Episodio 30

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Episode Synopsis

What does it really take to turn digital noise into meaningful action?In this episode of CX-WISE, Seana Siekman, VP of Analytics and Optimization at Athena Global Advisors, shares how leading brands can move beyond reactive care and start using social intelligence as a strategic advantage. From crisis response to competitor benchmarking, Seana breaks down how to build a proactive listening culture—one that’s grounded in people, process, and the right tools.

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