In today’s CX world, it's easy to fall into the trap of rigid, formulaic approaches that focus more on checking boxes than delivering real value. Enter Adrian Swinscoe, bestselling author and CX leader, who’s bringing a much-needed shake-up with his 'Punk CX' philosophy. Just as punk music broke all the rules in the ‘70s, Swinscoe challenges the status quo, encouraging brands to rethink what truly makes their customers happy. Tune in to this episode of CX-WISE as we dive into his rebellious approach and discover how it's transforming the modern customer experience. Get ready to cut through the noise and focus on what really matters in CX.

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