Values-Based Segmentation: An Interview with David Allison, CEO, Valuegraphics

Customer First Thinking
30/11/2023 1h 6min
Values-Based Segmentation: An Interview with David Allison, CEO, Valuegraphics

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Episode Synopsis

Marketers have long sought to discover the motivations that explain why people make the decisions and buying choices they do. The answer, according to Valuegraphics founder  David Allison, is their values. To make more meaningful connections with customers, marketers must first understand how they differ in their values.     

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