The Golden Record: An Interview with David Raab, Founder of the CDP Institute

Customer First Thinking
13/12/2021 56 min
The Golden Record: An Interview with David Raab, Founder of the CDP Institute

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Episode Synopsis

Tired of waiting for IT to build them a "single view of customer", marketers are turning to commercial solutions called Customer Data Management Platforms. That trend is likely to continue in coming years, according to the world's leading CDP expert David Raab, as more companies recognize the value of first party data.

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