Brand Activism: An Interview with Scott Goodson, Founder and CEO, StrawberryFrog

Customer First Thinking
16/11/2022 1h 5min Temporada 1 Episodio 29
Brand Activism: An Interview with Scott Goodson, Founder and CEO, StrawberryFrog

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Episode Synopsis

Many corporate leaders now accept the need to define a brand purpose beyond making a profit. Yet most purpose statements fail to resonate with people. The only way to excite all stakeholders, argues Scott Goodson, is to activate it through a grassroots social movement. 

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