If you only listen to one podcast this year, this is it.Are you responding to the COVID crisis by reducing your rates and hosting a fire sale?If you are, you might be missing a huge opportunity to grow your radio station business, so says Gordon Borell, CEO of Borell Associates the nations leading resource on marketing habits and trends of small businesses-in other words your clients.Gordon's history is of an early digital adopter who has grown an organization into the most important resource for radio stations looking to stay ahead of the curve.Find out why when your SMB clients say they use social media because its free, learn the real costs to share with them. Also, why does Gordon refer to Facebook and other social media as echo chambers?The COVID crisis presents the perfect storm of opportunity or disaster. Gordon explains how to thrive in this environment and set your company up to succeed in the long term. Beware there is more to it than playing everyone's favorite song.SHOW LINKS:Borrell Associates-The Perfect Marketing Storm of 2020https://www.youtube.com/watch?v=-LFBUrCUi_ABorell Associateshttps://borrellassociates.com/promo/new2018/SPECIAL $750 Research Offer-Local Advertiser Surveyhttps://wordpress.borrellassociates.com/2020-local-advertiser-survey/

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