Is it possible to succeed in a measured market with only two AM signals? Terry Barber not only says it can, but he is also doing it.His Cool Radio Story that started on February 10, 1979, is an important one for any radio station owner trying to figure out how to have success when the odds appear to be stacked against you. Terry tends to see those competitive disadvantages as advantages for him. His experience working for the nation’s largest radio companies has lead him back to one of the country’s smallest radio companies-Little Engine Broadcasting. And just like its name, Terry’s stations are the engine that can. Helping his community understand the current pandemic as well as giving a helping hand as well, Terry exemplifies the word local in all he does.In this episode, you will learn how Terry:Develops long term contracts with clients with branding packages that never expire.How Radio creative is the secret sauce of his success.How his station connects with people and changes consumers’ behavior.His hiring advice is simple-don’t be a PR departmentIt’s a story of succeeding against the odds and considering yourself blessed in the end. Terry Barber’s Cool Radio Story is well worth the listen.SHOW NOTES:Terry's Company:https://littleenginebroadcasting.com/Radio Partnerhttps://archesaudio.com/Ask John Segment:Attorney John Garziglia https://www.womblebonddickinson.com/us/people/john-f-garzigliaDigging Into Digital:Radio Maxhttps://www.radiomax.co/

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