What do you want to be when you grow up? When Beth Mann was 8-years old she answered, "I want to own a radio station." Her wish came true and she now owns one of the premier small market radio operations in the country. With just one FM license and two AMs in a border town between Kentucky and Tennessee, Beth has built a multimedia powerhouse driven by local initiative and a company motto of "Don't Accept Average."Listen to this podcast at your own behest as you you will find the ideas and resources in this conversation mind-boggling and life-changing. Beth's Cool Radio Story will awe you and make you appreciate what is truly possible in our medium.Included in this episode, Beth details her company's COVID response and why she insists that this is the moment that will ignite a heyday for radio.She breaks down how she built her "other radio station," the company's multifaceted Digital Department. Learn how she combines digital billboards, a 25,000 name email lists, and a Deals program together with online contesting to secure her place in her community's eyes. All while investing heavily in personnel and time on-air to one thing- NEWS.It's all here. The inside story of a 3 -time Marconi winner and a true institution in the industry. Listen and learn from Beth Mann.Show Links:Beth's Radio Stationhttps://www.wkdzradio.com/Deals Programhttp://bigdealsmedia.com/Second Streethttps://lab.secondstreet.com/Ask John Segment:Attorney John Garziglia https://www.womblebonddickinson.com/us/people/john-f-garzigliaDigging Into Digital:Radio Max https://www.radiomax.co/

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