Episode Synopsis "16. Does personalization at scale exist?"

Jon Mazza (Content Marketing at LeadIQ) is joining us for a conversation on personalization at scale. Jon previously worked as an SDR, AE and SDR Lead at LeadIQ having plenty of prospect personalization under his sleeve. We are discussing the pitfalls of automation and what most reps should be looking out for while scaling their sales engagement. Also, Jon has a great personalization story for this particular episode that lots SDRs and AEs can learn a lot from. Replicate this unique strategy to book more meetings with your Target Accounts.

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