ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Measuring Brand Power and Brand Equity"
Episode Synopsis
market strength and financial value. It outlines methods for assessing how well a brand drives customer choice, usage, and advocacy, and how these behaviors translate into economic returns. The conversation underscores the need for consistent, comparable metrics to track brand performance over time.
More episodes of the podcast Building Strong Brands
Brands and Brand Management
10/08/2025
Brands as a Mental Image
10/08/2025
Brands as an Element of the Marketing Mix
10/08/2025
Value-Driven Brand Management
10/08/2025
Brands as a Tool for Creating Value
10/08/2025
How Brands Create Customer Value
10/08/2025
How Brands Create Company Value
10/08/2025
Brand Power and Brand Equity
10/08/2025
Identity Branding
10/08/2025
In God we trust