ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Brands as a Tool for Creating Value"
Episode Synopsis
This episode explains how brands create value for customers, companies, and collaborators under the market value principle. It defines customer value across functional, psychological, and monetary dimensions and clarifies the brand’s role in each. The discussion emphasizes the unique contribution of brands to psychological value compared to other marketing mix elements.
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