ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How Brands Create Customer Value"
Episode Synopsis
This episode examines how brands generate functional, psychological, and monetary value for customers. It discusses the mechanisms by which brands influence recognition, perceived performance, emotional connection, self-expression, societal alignment, and pricing perceptions. The content highlights how combining multiple value dimensions strengthens a brand’s ability to shape customer behavior.
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