ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Brands as an Element of the Marketing Mix"
Episode Synopsis
This episode positions brand management as a central business discipline integrated within the broader marketing mix. It examines the relationship between the brand and other offering attributes, emphasizing how all elements contribute to market value. The discussion underscores the brand’s role in unifying and reinforcing a company’s strategic direction.
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